Questions Investors Ask Before Buying Leads, Answered Straight.

They are 100% inbound. We build and pay for our own campaigns on Facebook, Google, YouTube and TikTok, plus branded seller websites that rank through SEO. A homeowner sees the ad or finds the site, fills out a multi step form asking to sell, and becomes a lead. There is no cold calling, no skip traced list and no scraped data. We carry the ad risk so you never spend a testing budget to find out what works.

Every lead includes the seller’s name, phone and email, the property address, the property type, its condition, the seller’s timeline, their reason for selling and whether the property is already listed. That is enough to make a real first call: you know why they want out and how soon before you dial. The form does not ask for an asking price, equity or mortgage balance. You learn those on the call. See what you are actually buying.

Because asking a motivated seller for a number up front scares a lot of them off the form. We would rather hand you a real conversation than a short form with a fantasy price on it. Get the story, the pain and the timeline first, then talk numbers. First asking prices are often high, and a good call moves them. Our $1M Profit Sales Script shows exactly how Coach Char runs that call.

The seller completes a multi step form about timeline, condition, listing status, reason for selling and property type before they ever give contact details, and they confirm they own the property. We also document consent at the point of submission with third party tools like TrustedForm. Leads are not phone screened by a person, so you will still talk to some sellers who are not ready. That is normal sales, and it is why we judge sources by cost per contract, not cost per lead.

Our standard off-market lead types are built to screen out properties listed with an agent, along with long timelines and people who are only curious. A few still slip through when a seller answers a question wrong. If an off-market lead turns out to be actively listed for sale on the MLS with a listing agreement when it is delivered, it qualifies for a return under our Refund and Lead Replacement Policy.

Yes. Right after the lead is assigned, the seller gets an automatic text letting them know a local investor will be reaching out about their request. That warms them up, and plenty of sellers reply to that text before you even call. When you dial, introduce yourself as the local investor following up on the request they just made about their property.

It happens. People fill out forms on their phone and forget, or fill out several in one night. We document every submission with consent verification tools such as TrustedForm, so there is a record of the request. If you believe the lead is fake or the person is not the owner, submit it through the return form in your dashboard within 7 days with your documentation, and our team will verify it against public records.

Mostly single family homes, because that is what most motivated sellers own. You can filter by property type when you set up your bids. Multifamily, mobile homes, land and commercial properties come through less often, so do not build a plan around their volume. If you receive a property type that does not match the bid it was delivered to, that lead is eligible for a return.

Our ads speak to the situations that create motivated sellers, including inherited houses, probate, financial hardship and foreclosure, and every lead tells you the seller’s stated reason for selling. You cannot buy a lead type filtered by reason, though. You buy by location and property type, and the reason comes attached. For the playbooks, read our guides on probate leads and foreclosure leads.

Pay-Per-Lead is real time bidding: fresh, exclusive leads delivered instantly, with bids starting at $175 per lead for a county and $125 statewide. The Marketplace is a reverse auction for leads not won in real time: the price falls for up to 48 hours, $1 to $150, exclusive once bought. The Leads Up Club is a $249.99 a month membership with unlimited claims on shared leads. Same kind of inbound seller, three ways to buy.

Match it to how you operate today. Closing 2 or more deals a month with someone who can call within minutes? Start with Pay-Per-Lead. Want exclusive leads but have a tighter budget and strong follow up? Use the Marketplace. Newer, still learning to talk to sellers, or more time than money? Start in the Leads Up Club and move up once you are closing consistently. The right fit guide lays out who should pick which.

Yes, and plenty of investors do. A common setup is bidding on fresh leads in your best markets and using the Marketplace to fill in around them, or to test a new market before committing a budget. Everything runs from one account at leads.leadsupai.com, so you can change how you buy without changing who you buy from.

A new lead goes to bidders first. County bidders get first priority, then statewide bidders, then nationwide buyers in a round robin. If nobody wins it in real time, it moves to the Marketplace, where the price drops for up to 48 hours until someone buys it. Leads that are not bought exclusively can end up in the shared Leads Up Club pool. That order is exactly why each model costs what it does: you are paying for freshness and exclusivity.

It is a reverse auction for leads that were not won in real time. Each lead lands on a live board, and the price falls the longer it sits, for up to 48 hours. Buy it at whatever price is showing and it is removed from the board and becomes exclusively yours. You give up freshness, and you keep exclusivity. Browse the live board or read how it works on the Marketplace page.

Every lead has its own floor. Most bottom out around $5, and MLS listed leads go as low as $1. The freshest off-market leads hold a higher floor. Across the whole board, prices run from $1 up to $150. A lead that opens near the top keeps stepping down until somebody buys it or it leaves the board at 48 hours.

No, they are different products. The low prices are Marketplace leads that nobody won in the real time auction, so they have been sitting for hours or days and the price has dropped. Pay-Per-Lead leads reach you the second the seller submits, before anyone else sees them. Both are real inbound sellers. You are choosing between freshness and price, and you can start with either.

No. There is no retainer and no monthly fee for the Marketplace. Create a free account, filter the board to your markets and buy only what makes sense. You just need funds for the leads you choose. Start at leads.leadsupai.com/marketplace.

The board shows each lead’s location, lead type, how long it has left, its floor price and the current price as it falls. The seller’s name, phone, email and full address unlock after you buy. Once purchased, you get the same detail as any other lead: contact information, property type, condition, timeline, reason for selling and listing status.

Possibly. These are leads that were not bought in real time, so they are anywhere from a few hours to 48 hours old. Many have never been contacted. The seller may also have spoken to other buyers they found on their own. Investors who are strong at follow up do very well here, because most people never call twice. Use our 7 day lead sequence.

That is usually a good sign for that market. The Marketplace only shows leads that bidders did not take, so an empty board often means investors are buying everything there in real time. If you want leads in that area, place a bid so you get them first. If you want to know whether the market is open to new bidders, run a market check.

A lead marked Final Sale is sold as is. Under our Refund and Lead Replacement Policy, Final Sale leads are non-refundable, non-replaceable and non-creditable, whatever the outcome. If you are not sure whether a lead is Final Sale, ask before you buy, because once purchased the designation is binding. Buy them when the price makes sense even with no safety net.

It is a Marketplace lead type for motivated owners whose property is already listed on the MLS. These are the cheapest leads on the board, going as low as $1. Because you know it is listed when you buy it, the MLS listing return reason does not apply to this lead type.

With us, Pay-Per-Lead bids start at $175 per lead for a county and $125 statewide, nationwide leads are a flat $45, Marketplace leads run $1 to $150 depending on how long they have sat, and the Leads Up Club is $249.99 a month for unlimited shared claims. Across the industry, the lead price matters less than what you pay per signed contract. A cheap lead that goes to five investors can cost more per deal than an exclusive one. Model it with our ROI calculator.

No contract, no retainer and no setup fee. You add funds to your account, buy or bid on leads, and pause any time. Pay-Per-Lead and Marketplace charges come out of your balance only when you receive a lead. The Leads Up Club is the only monthly plan, and it is month to month. Read the full terms in our Terms and Conditions and Lead Purchase Agreement.

By card through the platform. Add a payment method in your dashboard, then add funds to your account balance. Funds are drawn down as you receive leads. You can turn on auto replenishment to refill your balance at a level you choose so bids keep running, and you can turn it off at any time. Payments are processed by Stripe.

Your balance is there to buy leads, and funds you do not spend stay in your account for your next leads. Approved lead returns come back as account credit or a replacement lead, and under our Refund and Lead Replacement Policy cash refunds to your card are issued only at our discretion or where the law requires it. You stay in control of spend by setting caps and budgets and pausing whenever you want.

No, but there is a free way to see the leads. Create a free account and look at the Marketplace. Those are real inbound leads, and you can buy one at a time as the price drops. Once a lead is yours you get everything: name, phone, email, address, reason, timeline, condition and listed status. That is a cheap, honest test of quality.

No. We pay for the ads before the lead exists, so leads are paid for when they are delivered. What we do instead is share the upside after the fact: get one of our Pay-Per-Lead or Marketplace leads under contract and we credit the lead price back, then close it and we credit it again. Here is how that compares with pay at closing leads.

Log in to the lead platform at leads.leadsupai.com. The platform used to run on an older address with “usejuiced” in it, so use the leads.leadsupai.com link for everything now. There is no separate app to install. The platform works in your phone’s browser, and you can save it to your home screen. A laptop is easiest for first time setup.

Use the support portal inside the platform, where you will also find the lead return form, contract and deal submission forms and setup videos. For billing questions, email leadsadmin@leadsupai.com or call (612) 662-5244. If you ever see a charge you do not recognize, contact us first. Our terms require using the dispute process before going to your bank, and we fix genuine billing mistakes.

It is the thing no other lead company we know of does. Get one of our leads under contract and we credit the price of that lead back to your account. Close it and we credit it again. On a $175 lead that is $350 back: the lead paid for itself at contract, then paid you again at closing. It applies to Pay-Per-Lead and Marketplace leads.

Because knowing which leads actually turn into contracts and closings is the most valuable data we have. It trains our ad algorithm to buy better traffic, which sends you and every other buyer better sellers. Every other lead company gets paid whether you close or not. We would rather back the investors who close, and your closing data makes every lead we sell smarter.

Use the contract submission and deal submission forms in the support portal inside the platform. For the first credit, submit the signed purchase contract on one of our leads. For the second, submit proof the deal closed, such as the settlement statement or proof of your assignment payment. Credits go to your account balance as lead credit, not cash.

Pay-Per-Lead leads and Marketplace leads qualify. Leads Up Club leads do not, because the Club is already priced as a flat monthly membership with unlimited shared claims. The credit equals the price you paid for that specific lead, once at contract and once at closing, so a Marketplace lead you bought cheap pays back what you actually paid.

Instantly, the moment the seller submits, by text, email and webhook into your CRM. You can use all three at once and send notifications to more than one person, like a partner or acquisitions rep. Every lead is also stored in the Leads tab of your dashboard, so nothing is lost if a text goes to spam.

No. The second a lead is yours we text and email you, and you can call from your own phone. Plenty of investors start with a spreadsheet. A CRM with automated follow up does help results, though, because investors who run one with more than one exit strategy are the ones who consistently report 5 to 10% close rates on inbound leads. Our FuzeAI CRM is one option.

We connect to Podio, InvestorFuse, FreedomSoft, REI Reply, GoHighLevel, Follow Up Boss and most other CRMs by webhook, or through Zapier when a CRM has no direct webhook. Setup videos are in the support portal, and our team walks you through the integration at no extra charge. Send a test lead before you turn bids on so you know fields map correctly.

FuzeAI is our CRM. It answers, texts and follows up with your leads automatically, day or night, asks the right questions and books qualified sellers onto your calendar, with your inbox, pipeline and reports in one place. Most clients start with leads and add FuzeAI when they want follow up that never slips. You do not need it to buy leads.

Within five minutes. The seller just asked for an offer and is still holding their phone. Call, text and email right away, and do not research the property before the first call. Get them talking first. One of our investors cut his response time from nine hours to 23 minutes and went from #10 to #3 in homes purchased in his market. That is the True Neighbor case study.

It is the idea that a lead’s value drops fast after it arrives, so you should make contact within five minutes. For motivated sellers it is close to a law. The homeowner submitted a form asking for a cash offer, and their attention decays while they talk to whoever reaches them. Exclusive leads remove the race against other buyers of the same lead, but not the race against the seller’s own search.

Keep going for at least seven days, by phone, text and email, multiple times a day. Most investors call twice and quit, and that is where deals die. Our 7 day lead sequence is 17 calls, 6 emails and 8 texts across seven days, then keep long term follow up running for months, because many deals come from follow up weeks after the lead arrived. Use our sales script when they pick up.

Yes. Coach Char Hiaring, who has wholesaled over $2 million a year for the past two years, runs weekly group coaching calls with our clients on follow up, the sales process and scaling. We are a lead company, not a paid coaching program, so it is an extra for buyers. Free resources, scripts and sequences are on our learn page.

Most lead companies run one model, and every one of them gets paid whether your lead becomes a deal or not. We run real time bidding, a reverse auction marketplace and a shared membership under one account, so you can change how you buy without changing who you buy from. And we pay you back when you close: the lead price credited at contract and again at closing. Compare details on our lead provider comparisons.

They run different business models. iSpeedToLead works as a marketplace, PropertyLeads as a bid and budget platform, and Real Estate Bees as a directory that lists vendors. We run bidding, a marketplace and a membership, then pay you back when you close. Our side by side pages source every competitor claim to their own public site and date it: vs iSpeedToLead, vs PropertyLeads and vs Real Estate Bees.

If something is working, keep it. Most serious investors run more than one source, and we are happy to be a second lever. Compare the sources on cost per signed contract over the same period, not price per lead. If ours wins, shift budget. If it does not, pause your bids. There is no contract either way. Start with a market check to see if your counties are open.

You can, and if yours are dialed in, keep them. The differences: running your own means building funnels, training ad accounts for months and paying for every bad lead yourself. With us there is no setup, our campaigns are already trained on our spend and the closing data our buyers send back, and genuinely bad leads can be returned. Many buyers run us alongside their own ads. Read PPC vs PPL.

Inbound leads cost more each, but the seller asked to be contacted, so far fewer of them are needed per contract. Cold calling and mail are cheap per record and expensive per deal, because you are interrupting people who never raised their hand. The right comparison is cost per deal, and we broke that down with real numbers in inbound vs cold call leads.

No. Pay at closing programs usually take a cut of your profit or commission on every deal, for as long as the arrangement lasts. We charge per lead up front, then credit the lead price back when you sign a contract and again when you close. Run both models per closed deal, not per lead, before you decide. Full comparison: pay at closing vs pay per lead.

Three questions. How are the leads generated: inbound forms from sellers who asked for an offer, or cold lists? Are they shared or exclusive? And what is the return policy, in writing? Once a provider passes those, do not pick on price per lead. Ask for their lead to contract ratio, apply your own close rate and work out cost per closed deal. We wrote it up in 3 questions before you buy leads.