Make A Decision

Is Leads Up AI The Right Fit For You?

Making a decision to work with us.

Deciding whether Leads Up AI is the right fit

Before buying leads from us, almost everybody has the same five questions. Most companies dodge them until you are on a call. We would rather answer them here, so that when we do talk you already know whether this makes sense.

PriceHow much does it cost
Lead qualityWhat am I actually buying
Success rateWhat is the likelihood this works for me
TimeframeHow long until I get a deal
EffortHow much work will it take

Here is each one, answered straight.

There is no retainer, no setup fee and no contract. You add funds to your account, set the maximum you are willing to pay for a lead, and you are only charged when a lead in one of your markets is delivered to you. If you want to stop, you pause. There is nothing to cancel.

What a lead costs depends on the market and what other investors are bidding for it:

How you buyPriceExclusivityBest for
Pay-Per-Lead auction$20 to $175+Yours alone Investors closing 2+ deals a month
Marketplace$1 to $150Yours once bought Tighter budgets, price drops the longer a lead sits
Leads Up Club$99 or $249 a monthShared with members Newer investors getting reps in

You set your own maximum bid and your own monthly cap, so you never pay more than you decided to. If a market gets expensive, lower your bid. If a market prints deals, raise it and win more of them.

And we pay you back when you close. Get a lead under contract and we credit the price of that lead back to your account. Close it and we credit it a second time. On a $175 lead that is $350 back. We do it because knowing which leads turn into contracts is the most valuable data we have, and it makes every lead we sell smarter.

A lead is a homeowner who filled out a form on one of our sites asking for a cash offer on their property. It is not a cold list, not a skip trace, not a list of absentee owners. They raised their hand, and they are expecting a phone call.

Every lead is delivered with:

  • Full seller contact information, phone and email
  • The property address
  • Property type and condition
  • Timeline to sell
  • Verified reason they are selling
  • Whether the property is already listed

One buyer per lead. Always. The highest bidder in that location wins it, and it is sold once. It is never resold, recycled or shared. That is the entire reason this model exists, because you should not be the fourth person calling the same seller.

If you get a lead that is genuinely bad, a wrong number, a duplicate, a wholesaler or someone who never asked for an offer, you submit a replacement request and we credit it. No argument.

We will not give you a number and pretend it applies to everyone, because it does not. All investors produce different outcomes.

What we can tell you is what separates the investors who do well here from the ones who do not:

  • You call the lead within minutes, not hours
  • You have a CRM and a follow-up sequence running, not a notepad
  • You have more than one exit, so a deal that is not a flip can still be a wholesale or a rental
  • You judge the lead source over 60 to 90 days, not over the first five leads

Investors running a CRM with automated follow-up and more than one exit strategy consistently report 5 to 10% close rates on inbound leads. One of our investors cut his response time from nine hours to 23 minutes and went from #10 to #3 in his market with a 6.71X return.

You can read what other lead buyers say and go through the case studies before you spend a dollar. We would rather you did.

Getting set up takes under 15 minutes. You pick your markets, set your bids, and we connect the delivery to your phone, email or CRM. We integrate with Podio, InvestorFuse, FreedomSoft, REI Reply and the rest, and our team walks you through it at no extra charge.

After that, leads arrive instantly, the moment the seller hits submit, while they are still sitting at the computer expecting to hear from somebody.

How fast that becomes a contract depends on your market, your buy box and your follow-up. Some of our investors have locked up contracts in their first week. Others take a couple of months to find their rhythm. What we would tell you honestly is this: judge this over 60 to 90 days and a real sample of leads, not over the first five. Any lead source can send you five bad ones in a row. The question is what the batch looks like.

More than most people expect, and all of it is in the first hour.

These are exclusive leads, which means nobody else is racing you to the phone. But the seller is still talking to other buyers they found on their own, and attention decays fast. The investors who win here call within five minutes and then run a real follow-up sequence for a week instead of calling twice and giving up.

That is the work. It is not complicated, it is just relentless. We wrote out exactly what it looks like: the 7 day sequence, 17 calls, 6 emails and 8 texts across seven days, and the script to use when they answer.

If you cannot personally call a new lead the same day it comes in, you need someone who can, or AI answering for you. Buying exclusive leads and letting them sit is the most expensive mistake you can make with this model.

We would rather turn you away than take money for leads you are not set up to work. This is not for you right now if:

  • You are still learning how to talk to sellers on the phone
  • You cannot call a lead the same day it comes in
  • You want the lowest possible price per lead above everything else
  • You are testing a brand new market with a very small budget
  • You need a guaranteed number of deals in month one

If a few of those describe you, that is genuinely fine. Start with the Leads Up Club at $99 a month and get your reps in on shared leads, or work the Marketplace where the price drops the longer a lead sits. Come back to the auction when you are closing consistently and speed is your advantage instead of your bottleneck.

One more thing. We cap how many investors bid in each location, on purpose, so the auction stays worth winning. That means sometimes the honest answer is that your market is full and we cannot sell you anything today. We will tell you that rather than sell you a market we have already saturated.

The short version

This is a strong fit if

  • You are closing 2 or more deals a month already
  • Someone can call a new lead within minutes
  • You want the seller entirely to yourself
  • You would rather pay more for a lead nobody else has
  • You know your markets and what a deal is worth to you

Look at another model if

  • You are still learning how to talk to sellers
  • You cannot call a lead the same day
  • You want the cheapest leads available
  • You are testing a new market on a small budget

Want to be our next success story?

Tell us where you buy and we will tell you honestly whether that market is still open. If it is full, we will say so.

Check My Market AvailabilityNo contracts. Pay per lead. Pause any time.
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