Leads Up AI vs PropertyLeads
We both run real time bidding on exclusive seller leads. The real difference is what happens after you get the deal under contract.
Same auction. Very different outcome.
PropertyLeads is the closest direct competitor to what we do. Both of us sell exclusive, inbound motivated seller leads with no contract, and both of us let you set your own bid. The difference is what happens once you actually turn that lead into a deal.
Two different ways to get a seller on the phone
How PropertyLeads works
On its own site PropertyLeads reports 1,500 plus active lead buyers and sells motivated seller leads starting at $30 per lead. You pick your target counties, set your own bid and monthly budget, and leads are delivered in real time to your phone or CRM. Each lead goes to one buyer. They refund mobile home, MLS listed, wholesaler and spam leads. They also sell roofing leads.
How Leads Up AI works
We run real time bidding too. You set your target locations and your bid, and the highest bidder in that location wins the fresh lead instantly. We also run a reverse auction marketplace where unsold leads get cheaper the longer they sit, and a flat fee membership for newer investors. We cap how many investors we work with per market so the auction stays worth winning.
PropertyLeads vs Leads Up AI
| PropertyLeads | Leads Up AI | |
|---|---|---|
| Model | Bid by county, set a budget | Bid by location, plus a marketplace and a membership |
| Starting price | From $30 per lead | From $20 on bids, from $1 on the marketplace |
| Exclusivity | One buyer per lead | One buyer per lead |
| Verticals | Real estate and roofing | Real estate investing and wholesaling only |
| Paid back when you close | No | Lead price at contract, again at closing |
The real trade off
What happens after you buy
Both platforms let you control your own bid, so the gap is not the auction. PropertyLeads is paid whether that lead becomes a deal or not. We credit the lead price back when you get it under contract, and again when you close.
Who carries the risk
Their model expects you to manage counties, bids and budget. That is genuine control if you want it, and genuine work if you do not.
Buyer density
More active buyers on a platform means more competition for the same counties. Our per market cap is the opposite approach.
Breadth
They cover roofing as well as real estate. We cover real estate investing and wholesaling only, which is narrower on purpose.
Pick the one that matches how you buy
PropertyLeads
Choose PropertyLeads if you want to manage your own bid and budget county by county across more than one vertical, and you are comfortable running that yourself.
Leads Up AI
Choose Leads Up AI if you want a capped number of competitors in your market, three ways to buy depending on your budget, and the lead price back when the deal closes.
Last reviewed August 2026. Details come from each provider’s own public website and may change, so check with them directly before you buy.
Common questions
Are PropertyLeads leads exclusive?
What does a motivated seller lead cost?
Do both refund bad leads?
Compare other providers
The one thing no other lead company does
Every other lead company gets paid whether you close or not. We would rather back you. Get a deal under contract and we credit the price of that lead back to your account. Close it and we credit it again.
Why would we do that? Because knowing which leads actually turn into contracts and closings is the most valuable data we have. It trains our algorithm to buy better traffic and send you better sellers. You closing deals makes every lead we sell smarter, so we are happy to pay for it. Available on Pay-Per-Lead and Marketplace leads.
Get paid when you close the deal
Exclusive leads, your own bid, and the lead price credited back at contract and again at closing.