Compare real estate lead providers
An honest look at how the main pay per lead and lead marketplace companies actually work, and who each one fits.
How lead providers actually differ
If you buy real estate leads you are really choosing between a few different business models, not just a few brands. Which model you are buying into matters far more than any feature list, because it decides how you get the lead, who you compete with, and what happens when the lead turns into a deal.
Three ways the other companies sell leads
A marketplace
A pool of leads many members can see and claim. Speed decides who gets it.
iSpeedToLead works this way
A bid and budget platform
You pick counties, set a bid and a monthly budget, and leads route to you when you win.
PropertyLeads works this way
A directory
A site that lists and reviews vendors and points you at them. It does not sell you the lead.
Real Estate Bees works this way
Leads Up AI runs all three shapes, then pays you when you close
You do not have to pick a company because of the model it happens to use. We run real time bidding, a reverse auction marketplace and a flat fee membership under one account, so you can change how you buy without changing who you buy from.
You pick a model, then live with it
A marketplace makes you fast. A bid platform makes you a media buyer. A directory makes you a researcher. And every one of them gets paid whether that lead ever becomes a deal or not.
Three ways to buy, one account
Bid in real time when you want the freshest lead. Buy off the marketplace when you want the price to come to you. Join the Club when you want volume to practise on. Then get the lead price credited back when you put a deal under contract, and again when you close it.
Which one is right for you
A marketplace suits someone with a dialer team who can pounce in seconds and wants volume choice. A bid platform suits someone comfortable managing spend and competing on price in a county. A directory suits someone who is still researching.
None of these is automatically better. They are better for different operators. The comparisons below lay out the trade offs honestly, including where the other provider is genuinely stronger.
Last reviewed August 2026. Details come from each provider’s own public website and may change, so check with them directly before you buy.
Compare other providers
The one thing no other lead company does
Every other lead company gets paid whether you close or not. We would rather back you. Get a deal under contract and we credit the price of that lead back to your account. Close it and we credit it again.
Why would we do that? Because knowing which leads actually turn into contracts and closings is the most valuable data we have. It trains our algorithm to buy better traffic and send you better sellers. You closing deals makes every lead we sell smarter, so we are happy to pay for it. Available on Pay-Per-Lead and Marketplace leads.
Want to skip the comparison?
Tell us your market and we will tell you straight whether we have room for you in it.