Acquisitions

Real Estate Acquisitions and Sales Playbook

The scripts, contracts, and playbooks our reps use to sign deals.

Seller discovery and intake scripts
Qualifying leads while on the call
Working leads in the CRM

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What Is Inside

This free folder covers real estate acquisitions, the front end of a wholesaling business where deals get signed. It holds the scripts, playbooks, templates, and training a sales team needs. It is for owners, acquisition reps, and new hires who talk to sellers every day.

The folder bundles four areas. Acq Training holds the seller scripts (intake discovery guide, qualifying leads, text to phone call, present the offer, and novation close), the Sales Lead Qualification Playbook, the CRM lead SOP, contract templates for cash, novation, and subject to deals plus an assignment addendum, and recorded training calls. Land Due Diligence has a land seller question list and a county by county due diligence form.

Comp Training has four video lessons on comping off market deals, including Zillow active comps. Hiring Acquisitions Manager has an Indeed hiring playbook, a phone screen scorecard, a job description, and a social media hiring funnel with scripts and an AI prompt. The 12 step qualification playbook teaches reps to check ownership, market fit, equity, and listing history while on the call, then run discovery and send offers through Deal Desk approval.

What it covers

Seller discovery and intake scripts
Qualifying leads while on the call
Working leads in the CRM
Presenting offers and the novation close script
Cash, novation, and subject to contract templates
Comping off market deals
Land due diligence
Hiring acquisition reps
Recorded sales training calls

Who This Is For

Acquisition reps who talk to motivated sellers
Owners building or fixing a sales team
New hires who need scripts and a daily process

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Frequently Asked Questions

What does acquisitions mean in real estate wholesaling?

Acquisitions is the part of the business that finds motivated sellers, talks with them, and gets a property under contract. The acquisition rep qualifies the lead, works out the offer, and signs the deal. Dispositions then sells it.

How do you qualify a motivated seller lead?

Confirm the person on the phone is the owner and decision maker, then learn their timeline, the home's condition, any mortgage balance, and why they want to sell. Check whether the home is listed. This playbook teaches reps to verify much of this while still on the call.

What scripts do acquisition reps use?

Most teams use a discovery script for the first call, a script to turn texts into phone calls, and a script for presenting the offer. This folder includes each of those, plus a novation close script. The contract templates inside should be reviewed by a local real estate attorney before use.