Pay-Per-Lead vs Google PPC

6 Contracts From 15 Leads.

Shaun already runs Google PPC. He put about $600 into our pay-per-lead leads and got 6 properties under contract from 15 leads.

15Leads
6Under contract
~$600Total spent
~$100Per contract
On video

Hear it from Shaun directly

“These are, in fact, leads that are worth way more than the amount that I’m paying for them.”

Shaun, real estate investor and Leads Up AI client

The client

An investor who already runs Google ads

Shaun is not new to buying leads. He runs his own Google PPC campaign, and those leads cost him $150 to $360 each.

He had worked with Leads Up AI before and came back to our Pay-Per-Lead program. For two to three months he watched our leads side by side with his Google leads. “The quality, for some reason, has been equal or sometimes better than my PPC campaign with Google.”

So he stopped testing and went all in.

His Google PPC

PPC works, but every lead is expensive before you even talk to the seller.

  • $150 to $360 for every single lead
  • 15 leads at that price would cost $2,250 to $5,400
  • You pay for the clicks that never turn into a lead
  • You manage the campaign, the keywords and the landing page yourself

Leads Up AI Pay-Per-Lead

  • 15 leads for about $600 total
  • Quality equal to or better than his Google leads, in his words
  • Exclusive: each lead goes to one buyer only
  • No ad account to run. Load a budget and the leads come in
  • 6 properties under contract from those 15 leads
The results

The numbers

Google PPC cost per lead$150 to $360
Pay-Per-Lead spendAbout $600
Leads delivered15
Properties under contract6
Lead to contract rate40%
Spend per contractAbout $100

Key wins

  • 6 properties under contract from 15 leads
  • About $100 in lead spend for each contract
  • Lead quality equal to or better than his Google PPC, where leads cost $150 to $360
  • After 2 to 3 months of side by side testing, he is going all in on pay-per-lead
The week

How it happened

Past 2 to 3 monthsOur leads match or beat his Google PPC leads
MondayLoads $1,000 and “just let it rip”
Wednesday morningAbout $550 spent, 6 under contract
Final count15 leads, about $600 spent, 6 under contract

Shaun is honest that part of this is his own process. “I’ll say part of it is me, my strategy, the way I do things, but, I mean, come on. It’s a little crazy.”

That is the point. A good closer with a real system wins more when the leads are better. Our leads go to one buyer only, and they land the second the homeowner asks for an offer.

The playbook

Get more contracts from every lead

The same two free tools we hand every new client.

Get the 7 day lead sequenceRead the sales script
← Shane White: 5 Contracts In His First MonthK&L Acquisitions: 2 Contracts From 12 Leads →

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