Real Estate Wholesaling
$98,020 In 7 Weeks From 51 Leads
How answering every new lead in under 5 minutes turned $5,100 of leads into two closed deals
$98,020Revenue
19.2XReturn on lead spend
$5,100Total lead spend
47 daysFirst lead to $98K
The proof
Two closed deals, two settlement statements
Both deals came from leads this investor bought at $100 each.
Where most investors lose
Nothing about this investor’s market or budget was unusual. They bought the same leads at the same price as everybody else. What most buyers do with those leads is the whole difference.
- They call a new lead hours later, once the seller has already spoken to somebody else
- They try twice, hear nothing, and write the lead off
- They judge a lead source on the first handful of leads instead of the whole batch
- They treat a contract that takes two weeks as a dead one
What this investor did
- Called every new lead within 5 minutes of it landing
- Kept working leads that did not sign in the first week
- Ran all 4 contracts on their own timelines, from 3 days to 2 weeks
- Returned the 6 leads that did not meet the standard and got credited
- Judged the numbers across all 51 leads, not the first five
The Results
The numbers behind the results
Leads generated57
Leads returned and credited6 (10.5%)
Leads actually paid for51
Cost per lead$100
Total lead spend$5,100
Contracts signed4
Lead to contract ratio1 in 13
Deals closed2
Revenue$98,020.45
Return on lead spend19.2X
Key wins
- $26,020.45 assignment fee on the first closed deal
- $72,000 assignment fee on the second, $70,851.60 net after settlement charges
- First two contracts signed within 3 days of the lead coming in
- $98,020.45 in revenue from $5,100 of leads, a 19.2X return
Speed to lead
How 47 days actually played out
June 17First lead delivered
Every leadCalled within 5 minutes
Within 3 daysContracts 1 and 2 signed
7 days laterContract 3 signed
2 weeks laterContract 4 signed
August 3Over $98,000 collected
The first two contracts were signed within three days of the lead arriving, because the seller was called back within five minutes of raising their hand. The third took a week. The fourth took two. If this investor had stopped following up after the easy wins, they would have left half their contracts on the table.
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