Real Estate Investing

True Neighbor Home Buyers

How faster response took an investor from #10 to #3 in nine months

$1.52MRevenue (2 yrs)
6.71XROI
23 minResponse time
#10→#3Market rank

Hear it from Gus Muller directly.

The challenge

Speed was quietly killing this investor’s business. Inbound calls and form fills were slipping through, and manual follow-up meant a 9+ hour response time, long enough for high-intent sellers to talk to a competitor first. As they spent more on ads, the results simply didn’t scale.

  • Missed inbound calls and form fills
  • Manual follow-up caused 9+ hour response times
  • High-intent sellers spoke to competitors first
  • Ad spend went up, but results didn’t scale

What we did

  • 24/7 instant AI response to every inbound call and lead
  • Automated follow-up sequences for warm leads
  • Smart routing for high-intent seller conversations
  • CRM integration for clean, organized lead flow
The Results

The numbers

Total revenue$1,523,800
Total ad spend$255,497
Cost per lead$574.15
Return on ad spend5.5X
Response time9 hrs → 23 min
Monthly ad spend$5K → $25K

Key wins

  • Closed multiple six-figure deals
  • Became #3 in most homes purchased in their market
  • Scaled ad spend 5x while staying profitable
  • Cut response time from 9+ hours to 23 minutes
★★★★★
“The AI cut our response time from 9+ hours to 23 minutes. We went from #10 to #3 in most homes purchased in just nine months, and closed multiple six-figure deals we would have lost before.”
Gus MullerOwner, True Neighbor Home Buyers

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