Free tool

Pay-Per-Lead ROI Calculator

Work out what buying motivated seller leads is actually worth in your market. Move the sliders to match your numbers and see the spend, the contracts, the closings and the return before you spend a dollar.

Run My Numbers How Pay-Per-Lead works

ROI calculator

See Your Potential Returns

Move the sliders to match your market and see what these leads could do for your business.

Lead volume (monthly)

10500

Cost per lead

$20$500

Contract rate

1%30%

Close rate (of contracts)

10%100%

Average deal value

$5,000$100,000

Total lead spend

Contracts written

Deals closed

Gross revenue

Estimated net profit

ROI

With the closed deal payback

Credited back to you

What the leads really cost

Real ROI

We credit the lead price back to your account when a lead goes under contract, and again when it closes. Pay-Per-Lead and Marketplace leads.

Projections are estimates based on the inputs above. Actual results vary by market and operator.

Get Leads In My Market

The inputs

What each number means

Lead volume. How many leads you buy in a month. Most investors start between 30 and 100 while they get their follow up dialled in.

Cost per lead. What you pay for one exclusive lead. On Pay-Per-Lead you set this yourself as your bid, usually $20 to $175 or more depending on the market. On the Marketplace it runs from $1 to $150 as the price falls.

Contract rate. The share of leads you turn into a signed contract. Be honest here. Somewhere between 3 and 10 percent is realistic for most operators, and the number is driven far more by how fast and how often you follow up than by the lead itself.

Close rate. The share of those contracts that actually make it to closing. Contracts fall apart. Anything from 40 to 70 percent is normal.

Average deal value. Your typical profit per closed deal, not the sale price of the house. For wholesalers that is the assignment fee.

Why the second set of numbers

We pay you back when you close

Most lead calculators stop at gross profit. Ours does not, because we are the only lead company that pays you back when the deal works.

When one of your leads goes under contract we credit the price of that lead back to your account. When it closes, we credit it again. So on a $100 lead that becomes a closed deal, $200 comes back to you. That is why the calculator shows a second, lower number for what the leads really cost you and a higher real ROI.

We do it because knowing which leads turn into contracts and closings is the most valuable data we have. It trains our targeting to find you better sellers. Available on Pay-Per-Lead and Marketplace leads.

FAQ

Questions about the numbers

Is this calculator accurate?

It is a projection, not a promise. It does exactly the arithmetic you would do on a napkin, using your own assumptions. The output is only as good as the contract and close rates you put in, so use numbers you can defend from your own pipeline.

What contract rate should I use?

If you have your own data, use it. If you are starting out, 3 to 10 percent of leads reaching a signed contract is a realistic band, and where you land inside it depends almost entirely on speed to first call and follow up persistence.

Why does my real ROI look better than the gross ROI?

Because we credit the lead price back to your account when a lead goes under contract, and again when it closes. The calculator subtracts those credits from your spend to show what the leads actually cost you.

Does the payback apply to every lead?

It applies to Pay-Per-Lead and Marketplace leads. Leads Up Club leads are a flat monthly membership and are not included.

What if the numbers do not work in my market?

Then do not buy leads in that market yet, and we will tell you the same thing. Lower your bid, try the Marketplace where leads get cheaper as they age, or work on the follow up first. The calculator is here to stop you spending money the math does not support.

How do I know my market is available?

We cap how many investors we work with in each location. Tell us where you buy and we will tell you straight whether there is room.

Is your market still open?

The calculator only matters if we have room where you buy. Tell us your market and we will confirm availability and what leads are going for.

Get Leads