If you’re investing in real estate, you’re probably spending thousands each month trying to get in front of motivated sellers. But here’s the question serious investors ask:
Are you buying leads… or competing for them?
Not all real estate leads are created equal — especially when it comes to how they’re sold. Whether you’re aiming to hit 3–5 deals a month or are already there, understanding the difference between shared and exclusive leads could change how you scale your business.
At Leads Up AI, we offer both options through our pay-per-lead (PPL) system — but choosing the right one depends on your goals, budget, and market.
Let’s break it down.
What Are Shared Real Estate Leads?
Shared leads are distributed to multiple investors — usually 3 to 5, depending on the provider.
That means when a lead comes in, you’re not the only one calling.
They’re typically lower in cost, which makes them attractive for newer investors or teams looking for volume. But they also come with increased competition and a greater need for speed and follow-up.
At Leads Up AI, all shared leads are still verified and qualified — they’re not just scraped data or old records. You’re getting real seller conversations, just without the exclusivity.
What Are Exclusive Real Estate Leads?
Exclusive leads are sold to you and you alone. You’re not in a footrace with four other wholesalers.
When you receive an exclusive lead from Leads Up AI:
- It’s pre-qualified through a live human conversation.
- You get detailed insights: motivation, asking price, timeline, and property condition.
- The seller knows who you are — and is expecting your outreach.
Exclusive leads give you control, speed, and trust — which translates into better close rates and faster deal flow.
Pros and Cons: Shared Leads
✅ Pros:
- Lower cost per lead
- Great for building pipeline or warming up a sales team
- Ideal for new investors or those testing new markets
⚠️ Cons:
- Multiple investors contact the same seller
- Higher chance of getting ghosted or beat to the deal
- Requires strong systems and fast follow-up to convert
Pros and Cons: Exclusive Leads
✅ Pros:
- Zero competition — the lead is yours only
- Higher trust and seller engagement
- Better close rates and ROI
- Ideal for scaling REIs doing 3–5+ deals/month
⚠️ Cons:
- Higher cost per lead
- Requires a well-tuned sales/closing process
So… Which Lead Type Is Right for You?
Why Leads Up AI Offers Both — And How They’re Priced
Flexibility matters.
At Leads Up AI, we give you options that match your deal volume, territory, and budget:
- Shared PPL Leads — Lower cost per lead, still pre-qualified and delivered in real time.
- Exclusive PPL Leads — Starting at $100 per qualified conversation, and tailored to your market.
What makes both options different from most lead providers:
- Every lead is pre-screened and verified via real conversations
- We gather seller insights like timeline, asking price, and property condition
- Leads are delivered directly to your CRM or inbox — fast
Most importantly: you only pay for leads you actually speak with. No setup fees. No contracts.
🔑 Final Takeaway: Know What You're Really Paying For
Buying leads shouldn’t mean fighting for attention. If you’re getting ghosted or losing deals to faster investors, the lead might not be the problem — the model is.
Shared leads can work well if you’ve got the systems. But when you’re ready for better control, more trust, and faster closes… exclusive is the move serious investors make.
Want to Know Which Model Fits You Best?
👉 Book a 15-minute strategy call and we’ll walk you through how our shared and exclusive PPL systems can help you hit your next 3–5 deals.