In today’s real estate investment game, speed and precision win. But if you’re spending your days chasing cold leads or burning through ad spend without results, you’re not just wasting time—you’re losing deals.
For wholesalers and investors closing 3–5 deals a month and looking to scale, finding a lead generation partner you can trust is mission-critical. That’s where Pay-Per-Lead (PPL) services come in. Instead of gambling on vague marketing campaigns, PPL gives you qualified, motivated sellers on demand—and you only pay for what you get.
In this post, we’re comparing three top PPL solutions for real estate investors: Leads Up AI, Leadzolo, and Motivated Sellers. Each has a different approach, price point, and promise. We’ll break down the key differences so you can make the smartest investment in your lead pipeline.
What Is PPL and Why It Matters
PPL stands for Pay-Per-Lead, a model where you only pay when you receive a lead—no retainers, no wasted ad spend. For investors who’ve got $3K–$5K per month to put toward marketing, PPL means more control, less guesswork, and faster deal flow.
But not all PPL services are built the same. Some deliver raw contact info. Others verify seller motivation. And only a few actually help you get to the closing table.
Leads Up AI: Qualified Leads That Actually Convert
Leads Up AI exists to solve one simple problem: helping real estate investors talk to real sellers who are ready to sell now. Our clients aren’t chasing unverified phone numbers—they’re walking into warm, qualified conversations.
Here’s how we’re different:
✅ Pre-Qualified Leads (When It Matters Most):
Our qualified leads go through a live call verification process, so you get high-intent sellers with real context—motivation, timeline, asking price, and more.
For Facebook and Google leads, we optimize for seller intent using targeted ads and smart form flows to filter out the tire kickers.
✅ No Contracts or Setup Fees: Pay only for qualified leads—starting at $100 per lead.
✅ Real-Time Delivery: Get leads sent instantly to your CRM, email, or text.
✅ Massive ROI Across Channels:
- AI Leads: 1 in 14 leads closes, with a 5.07X ROI
- Google Ads: 15,000+ leads, 4.25X ROAS, 1 in 19 leads closes
- Facebook Ads: 8,000+ leads, 3.9X ROAS, 1 in 39 leads closes
✅ $35M+ in Revenue Generated for Clients:
From investors flipping homes to wholesalers running multi-market operations, we’ve helped 300+ clients turn qualified leads into real deals.
If you’re closing 3–5 deals a month and ready to scale, this is the system built for you.
Leadzolo: Fast Delivery, Higher Cost
Leadzolo has made a name by promising lightning-fast lead delivery—sometimes within seconds. Their system relies heavily on a centralized Google Ads account they manage for all clients.
Here’s what they offer:
⚡ Speed: Leads delivered in under 13 seconds.
💰 Price Point: Leads range from $150 to $350, with a $500 ad credit after your first investment.
🧪 Less Customization: Their leads often come fast, but may lack the depth of qualification needed to separate time-wasters from real opportunities.
📈 Client Success: One investor reported $2M in gross profit using their system over 12 months.
Bottom Line: If your main concern is speed over precision, Leadzolo may be appealing—but you might spend more time sorting leads than closing deals.
Motivated Sellers: Exclusive Leads, Limited Insight
Motivated Sellers focuses on flexibility and exclusivity. Their system allows you to buy leads by county and offers exclusive access (no competition)—a big plus for saturated markets.
Here’s what stands out:
🧩 Flexible Pricing: Set your own price per lead, starting at $75.
🛑 No Contracts: Pause or adjust your service anytime.
🔍 Basic Leads Only: You’ll get names and contact info—no pre-screening or seller motivation insights.
🔁 Replacements: If a lead is invalid, they’ll replace it.
This is a solid choice for DIY investors with a strong internal sales team who don’t mind working the phones. But if you want seller insights upfront, this isn’t the best fit.
Comparison Chart
Why Leads Up AI Stands Out for 3–5 Deal-a-Month Investors
If you’re consistently closing deals, the next step isn’t more chaos — it’s more clarity. You don’t need to chase every name in your CRM. You need seller conversations that have context, intent, and potential.
That’s what Leads Up AI is designed to deliver:
✅ Leads often include seller motivation, timeline, or price expectations
✅ Real-time delivery, so you can engage while interest is high
✅ Optional lead exclusivity to avoid unnecessary competition
✅ A focus on high-quality conversations — not just contact info
We’ve worked with 300+ investors across the country and helped generate over $35 million in closed deal revenue. And we’d love to help you scale smarter, too.
🎯 Final Thoughts: Don’t Just Compare PPL Providers — Choose the One That Closes
Leadzolo delivers speed.
Motivated Sellers offers flexibility.
But if you want qualified conversations that actually convert, Leads Up AI is the partner built for investors doing real deals.
If you’re already closing 3–5 deals a month and ready to scale without chasing cold leads or managing campaigns…
It’s time to stop buying data — and start buying deals.
👉 Book a 15-minute strategy call with Leads Up AI
We’ll show you exactly how our PPL system works — and how it helps investors land their next 3–5 deals per month, starting at $100 per qualified conversation.
https://leadsupai.com/apply/