If you’re a real estate investor, you’ve probably heard Facebook Ads can help you find motivated sellers. But here’s the truth:
✅ Facebook leads can fuel 5-figure spreads.
🚫 Facebook leads can also burn thousands of dollars and give you nothing but cold, unqualified contacts.
In 2025, it’s not about whether Facebook works — it’s about how you use it. This post breaks down how to get Facebook leads that actually turn into deals — and how investors are closing more with zero ad spend using Leads Up AI.
Why Facebook Still Works for Real Estate Leads
With over 2 billion active users, Facebook is still one of the most powerful lead gen platforms on the planet — especially for distressed sellers.
Why?
- Sellers scroll Facebook before they Google “sell my house fast”
- You can target based on location, behavior, interests, income level, job status, homeownership, and more
- Ad formats (video, carousel, image) are perfect for emotionally resonant messaging
👉 In other words, Facebook works. But only if your system does.
Most Investors Get Facebook Ads Wrong — Here’s Why
Plenty of real estate investors try Facebook and give up after a few weeks.
Here’s what usually goes wrong:
- Wrong audience targeting — too broad or too cold
- Weak offer — your copy doesn’t give sellers a real reason to click
- No follow-up system — leads come in, but no one responds quickly or consistently
- Clunky forms or landing pages — too many fields, too confusing, too generic
- Treating it like Google — Facebook is interruption marketing, not search intent
💡 Solution: You need to guide the seller through a funnel built for how they actually think and behave.
What a High-Converting Facebook Lead Funnel Looks Like
Here’s the framework top-performing investors use on Facebook:
1. Strong Hook
- Speak directly to pain points:
- “Behind on mortgage payments?”
- “Inherited a house you don’t want?”
- “Sell your home fast, as-is — no agents, no repairs”
- “Behind on mortgage payments?”
2. Simple Lead Capture
- Use either Facebook lead forms or a clean, mobile-optimized landing page
- Ask the right questions (timeline, reason for selling, condition, etc.)
3. Immediate Follow-Up
- SMS, phone call, email — speed is everything
- Use automations or a lead manager to engage fast
4. Consistent Retargeting
- Don’t stop at one touch — warm leads often convert after 3–5 exposures
- Retarget based on page visits, video views, or ad engagement
What Leads Up AI Delivers with Facebook
Don’t want to build and manage this yourself? Good news — we already did.
At Leads Up AI, we’ve generated 8,000+ seller leads from Facebook for real estate investors and wholesalers.
Here’s what we’ve delivered:
- $750K+ in managed ad spend
- 3.9X average ROAS (return on ad spend)
- 1 in 39 Facebook leads closes on average
- Leads come with full context: motivation, condition, timeline, and price
You don’t have to touch Ads Manager or chase clicks. You just get qualified seller leads, delivered in real-time.
Want Facebook Leads Without the Hassle? Try PPL Instead
If you’re a wholesaler or investor doing 3–5 deals a month, managing ads probably isn’t your best use of time.
With Pay-Per-Lead (PPL) from Leads Up AI:
- You skip the testing, optimizing, and ad spend
- You only pay for qualified seller conversations
- Leads are exclusive or shared — your choice
- Everything is verified before it ever hits your inbox
Our clients average:
- 1 in 14 leads converted
- $20K+ deal spreads
- 5X+ return on their lead investment
🚀 Final Thoughts: Facebook Leads Still Work — If You Know What You’re Doing
Facebook is still a powerhouse for real estate lead generation — but only if you have a strategy that works now, not five years ago.
You can spend months (and thousands) testing ads…
Or you can pay only for conversations with sellers who are ready to talk.
👉 Book a 15-minute strategy call with Leads Up AI
We’ll show you how to get Facebook leads that actually convert — without running ads yourself.