How an Entertainment Company Skyrocketed Their Return on Ad Spend with Retargeting and New Ad Strategies

Overview

An entertainment company specializing in direct bookings and corporate events started seeing impressive results with their PPC and Facebook campaigns. Over the past six months, they had consistently achieved a 7.35X ROAS on PPC and a 3.4X ROAS on Facebook for their direct bookings. For their corporate events, the numbers were even more impressive, with a 10.42X ROAS on PPC and a 3.7X ROAS on Facebook. Despite these successes, they were not fully utilizing the potential of retargeting and had not yet implemented Performance Max campaigns or YouTube ads. This left significant room for improvement.

Challenges

Although the company was performing well, they were missing out on key opportunities to maximize their ad spend. The lack of retargeting meant that they weren’t fully capitalizing on potential repeat customers or interested prospects who hadn’t yet converted. Additionally, they had not explored the benefits of Performance Max campaigns or YouTube ads, which could have driven even higher engagement and conversions.

Our Approach

We took a comprehensive approach to enhance their advertising strategy:

1. Implementation of Retargeting Campaigns: We introduced sophisticated retargeting strategies across both PPC and Facebook platforms. This ensured that anyone who interacted with their ads or visited their website was re-engaged with personalized content, significantly increasing the likelihood of conversion.

2. Performance Max and YouTube Ads: We also launched Performance Max campaigns and YouTube ads to tap into new customer segments and broaden their reach. These campaigns allowed us to maximize ad performance across Google’s entire inventory, reaching customers at multiple touchpoints and driving higher engagement.

Results

The introduction of these new strategies yielded exceptional results:

• Direct Bookings: The company maintained their strong performance with a consistent 7.35X ROAS on PPC and a 3.4X ROAS on Facebook.

• Corporate Events: Their corporate event campaigns saw even greater success, with a 10.42X ROAS on PPC and a 3.7X ROAS on Facebook.

• Increased Engagement and Conversions: The addition of retargeting and Performance Max campaigns led to a significant increase in customer engagement and conversions, further boosting their overall return on ad spend.

• Expanded Reach with YouTube Ads: YouTube ads allowed the company to connect with a broader audience, driving new customer acquisition and reinforcing brand visibility.

Conclusion

By integrating retargeting, Performance Max, and YouTube ads into their marketing strategy, this entertainment company was able to significantly enhance their already impressive ROAS across both PPC and Facebook platforms. These strategic improvements have not only sustained their success but also positioned them for continued growth in the competitive entertainment industry.